Przeglądaj wg Autor "Bednarska, Marlena A."

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    Short- and Long-Term Effects of Innovations on Enterprise Market Value: A Case of the Tourism Industry
    (Nowy Sacz School of Business – National-Louis University, 2014) Szutowski, Dawid; Bednarska, Marlena A.
    Innovations seem crucial for contemporary enterprises willing to achieve the objective of increasing firm’s value. The aim of this paper is to examine, both conceptually and empirically, the relationship between innovations and tourism enterprises’ market value. Tourism sector was taken into consideration in order to fulfill the existing research gap. This focused paper was based on relevant market data. Event study and calendar time portfolio approaches were chosen to test investors’ responses to innovation announcements. Six tourism companies listed on the Main Market of Warsaw Stock Exchange were examined within the six years research period and 34 innovation announcements were identified. Polish Press Agency database and Warsaw Stock Exchange databases were used to collect data. Results indicate that innovations affected positively investors’ valuation of tourism enterprises. The average event day market value change equaled 0.63% and differed considerably from the one-year one of 3.02% meaning that investors adjust their initial reaction over time. Initially investors reacted mostly to marketing, distributional and external relations innovations while within one-year period they attributed the most value to marketing and external relations ones.
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    Students’ Attitudes Towards Career in the Tourism Industry – Implications for Tacit Knowledge Management
    (Nowy Sacz School of Business – National-Louis University, 2013) Bednarska, Marlena A.; Olszewski, Marcin
    The success of tacit knowledge management lies in firms’ capabilities to attract and retain employees possessing unique knowledge. The purpose of the paper is to investigate students’ attitudes towards career in tourism in the context of tacit knowledge management. The study was conducted on the group of 345 undergraduates and graduates enrolled in tourism and hospitality studies in Poznan. Research revealed that majority of students plan short-term career in tourism, which entails tacit knowledge leakage outside the tourism industry. It was also found that students’ attitudes towards tourism careers are significantly influenced by previous work experience and satisfaction with the studies.