(Nowy Sacz School of Business – National-Louis University, 2012) Najda-Janoszka, Marta
As pointed by numerous scholars high technology sectors are very apt for studying entrepreneurial
activities due to their high levels of innovativeness. However, taking into account the highly dynamic
and substantially hostile environment in those sectors, innovation may often not be the best
strategic choice for market entry. In fact, the business practice confirms the extensive utilization
of imitation strategy by technology entrepreneurs Meanwhile, the literature on entrepreneurship
focuses almost exclusively on original innovators, underestimating the importance of imitation in
the growth process and indicating shortage of research on imitative activities of entrepreneurs.
Therefore this article presents discussion on the applicability of entrepreneurial orientation to
imitators from the high-tech industries.