(Nowy Sacz School of Business – National-Louis University, 2015) Niemelä, Tarja
We contribute to the entrepreneurial intentions literature by applying the theory of
planned behaviour and resource-based views to the model of active entrepreneurs’
intention to develop their pluriactive businesses. Using our 2012 survey data from
farm firms in Finland, we address the limited focus on active entrepreneurs and
their intentions to develop on-going income-generating, off-farm related business
activities. We found that attitudinal proxy antecedents such as innovation, cooperation
and growth for pluriactivity differ for active and non-active entrepreneurs and with
respect to the entrepreneurs’ age and production line and innovation behaviour.