(Nowy Sacz School of Business – National-Louis University, 2014) Szelągowski, Marek
As customers demand easier access to individualized products and services, companies
now face an ongoing problem of how to deliver flexible and innovative solutions while
maintaining efficiency and competitiveness. In this environment, the only sustainable
form of competitive advantage rests in the ability to learn faster than the competition
(de Geus, 1988). The article returns to the somewhat forgotten concept of the learning
organization and explores how its principles can be applied with the use of dynamic
business process management (dynamic BPM). Enabling in this concept individual or
team-based limited experimentation and providing conditions for learning though
experience in the course of performing business processes allows for the constant
creation of practical knowledge. This article provides examples of how dynamic BPM
facilitates the constant creation and verification of practical knowledge, with the aim
of improving and adapting processes to maintain the competitive advantage of the
organization.