(Foundation for the Dissemination of Knowledge and Science "Cognitione" ; Wyższa Szkoła Biznesu - National Louis University, 2016) Chen, Chao-Chien; Yueh, Hsiu-Ping; Liang, Chaoyun
Intense changes have arisen in global agriculture, yielding a new market reality that
is more complex and competitive than before. To confront these changes, a renewed
perspective on the practice of agribusiness management is necessary. However,
studies in this critical line of research are scant. This study updated the outlook on the
strategic management of agribusiness in Taiwan by conducting in-depth interviews
with 10 expert agrientrepreneurs. The results indicated that agribusiness strategies
can be categorised as targeting one of three dimensions: the external environment,
the internal environment, and sustainable development. This paper discusses each
dimension in detail and suggests five broader trends of strategic management.