(Foundation for the Dissemination of Knowledge and Science "Cognitione" ; Wyższa Szkoła Biznesu - National Louis University, 2016) Szutowski, Dawid; Ratajczak, Piotr
The paper attempts to fulfil the research gap concerning the mutual relation between
company innovation and its corporate social responsibility practices, by determining
the conditions in which the innovation/CSR relation appears and develops. The
research was based on systematic literature studies performed using SALSA and
backwards-snowballing methods. The data was examined with the use of the
meta-synthesis approach. The authors’ model explaining the studied relation was
proposed. The research suggested that the impact of innovation on the CSR practices
depended on the type of innovation and degree of novelty involved; while the way
CSR affected innovation depended on such CSR features as: type of reaction, degree
of development, and field of activity. The relation was also moderated by a series of
six exogenous factors: external factors, industry, company characteristics, attitude,
performance, and R&D.