(Nowy Sacz School of Business – National-Louis University, 2012) Durán-Vázquez, Rocío; Lorenzo-Valdés, Arturo; Moreno-Quezada, G. Einar
This study analyzes the behavior of the companies in the index of México’s Precios y
Cotizaciones (IPC), with respect to measures of financial performance and its relationship
with the two main approaches of innovation, according to the Bogota and Oslo manuals;
assessing their impact on the stock price. The data is used on a quarterly basis from
January 2000 to December 2011. It also makes reference to the impact of having the
distinction “Socially Responsible Company” (Corporate Social Responsibility), in the
Mexican stock market price reaction. Our main interest is to be pioneers in the search for
relationships between topics that are currently treated as “alien” (CSR and Innovation)
in formal academic publications, but we intuitively know that they are related inside
organizations.