Franchising as a Model of Business and Hotel Development in the Process of Market Globalization

Uproszczony widok
dc.contributor.authorSztorc, Małgorzata
dc.date.accessioned2019-04-15T11:13:37Z
dc.date.available2019-04-15T11:13:37Z
dc.date.issued2017
dc.description.abstractThe paper presents the structure of three hotel concerns operating in the European market, which has been formed over recent years due to their foreign expansion. At present, the global hotel market is occupied by both international hotel chains and autonomous hotels, for which the concept of franchising can be a suitable mode of operation. The most frequent presentation of the hotel business development is based on a dualistic approach: one involves bridging a development gap (the so-called development divergence), and the other involves the process of improving the position that an organization occupies in the environment (Machaczka, 1988). The globalization process in the modern economy leads to the internationalization of businesses. The aim of this paper is to present a model of business and hotel business development through franchising. The determinants of expansion and globalization factors are defined by the critical analysis of the literature. The corporate globalization model is analyzed, and the concept of offensive development and business expansion are indicated, which results from the application of franchise in the asset-light business model. In addition, the paper presents hotel concerns which employ this type of model of development and expansion into new markets.pl
dc.identifier.citationBusiness and non-profit organizations facing increased competition and growing customers' demands : volume 16 : proceedings of the 16th Conference: Tomaszowice, Poland, 19-20 June 2017. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017. S. 271-289pl
dc.identifier.isbn978-83-949144-0-0
dc.identifier.urihttp://hdl.handle.net/11199/10515
dc.language.isoenpl
dc.publisherWyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”pl
dc.rightsopen accesspl
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Poland*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectglobalizationpl
dc.subjectexpansionpl
dc.subjectfranchisingpl
dc.subjectbusiness modelpl
dc.subjecthotel concernpl
dc.titleFranchising as a Model of Business and Hotel Development in the Process of Market Globalizationpl
dc.typebookPartpl

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