Wydział Zamiejscowy w Tarnowie / Faculty in Tarnow

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https://repozytorium.wsb-nlu.edu.pl//handle/11199/288

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Analiza wykorzystania przez przedsiębiorstwa strategii nakierowanych na konkurentów
(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005) Rawski, Marek
In the text there are presented the results of research on the strategies directed towards competitors used in companies performing on consumer goods market in Poland. The strategy towards competitors is the third marketing strategy component ñ it have to respect two other higher level strategies. That kind of strategy is recognized as a set of rules framing operational activities in enterprises, that shape their relations with compe- titors. Basic decisions requirements are: qualifying the main features of building superio- rity to competitors and creating the style of competing on the market. There are three strategies for building a competitive advantage over market rivals: cost leadership strate- gy, focus strategy, and differentiation strategy. According to research results in 1999 there were 36% of companies checked that conducted cots leadership strategy (31% in 2003), whereas differentiation strategy was used by 51% of companies (23% in 2003). One can list four kinds of competitive strategies styles: ìcareful challengerî, ìaggressive challengerî, ìstable leaderî, and ìyoung leaderî. The research results show that all four kinds of strategies were used. The most commonly used was ìstable leaderî strategy ñ in 47% of companies in 1999 and 50% in 2003. The ìCareful leaderî strategy was conducted in 30% in 1999 as well as in 2003. The îYoung leaderî strategy was present in 15% of companies in 1999 and in 12% of them in 2003. ìThe ìAggressive challengerî strategy was introduced in 7% of companies in years 1999 and 2003.
Założenia metodyczne badania systemu wczesnego rozpoznania organizacji gospodarczych
(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005) Bąk, Janusz
The objective of the paper is the presentation of the methodical assumptions for the research of an early recognition system. These assumptions will then serve as a basis for the empirical research operationalization. The paper presents theoretical achievements in the field of early recognition systems as well as a strategy for further research.
Marketing partnerski w kontekście business-to-business - synteza koncepcji i wyzwania wdrożeniowe
(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005) Stach, Przemysław
Relationship marketing is more and more often a subject of interest for both scho- lars and practitioners, but it is still just an interesting and visionary concept. Up till now, marketing literature does not give too many answers to the question how to move beyond the purely theoretical frame of the concept. The objective of this paper is to present an overview of fundamental relationship marketing goals and basic requirements for its implementation in business-to-business markets.
Raportowanie jako ważny element powiązania społecznej odpowiedzialności ze strategią organizacji
(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009) Baran, Grzegorz
For some time we can observe the increasing popularity of corporate social responsibility (CSR) as the direction dominant over the classical economic model first in the United States, and then also in many countries of the European Union. A necessary element of effective implementation of CSR in organizations is reporting the effects of social activity. The purpose of this article is to present the nature of the social reporting, being a part of the link with the organization strategy and the adopted business model. Because there are quite a large discrepancy in the ways of perception of what CSR is, an attempt was made to recognize the responsibility to be able to convert it in the form of areas and indicators of reporting.
Wpływ podejścia partnerskiego usługodawcy na potencjał relacyjny usługobiorcy - próba empirycznej weryfikacji hipotezy
(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009) Stach, Przemysław
In the article, the author provides a tentative verification of a hypothesis of a considerable influence of the relational approach demonstrated by a service-provider on a customer’s relational potential. The author offers the conceptualization of key constructs, uses the methodology of path analysis in the form of structural equation modeling (SEM, supported by Amos 17.0 used at the data analysis stage) to confirm his hypothesis, and suggests a possible causal link between the key constructs.
Controlling wartości przedsiębiorstwa
(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009) Ciepielowska-Sroka, Małgorzata
Controlling is considered by many managers a logical and coherent answer for processes taking place inside the enterprise, as well as economic environment. The paper presents scope and design of value controlling organization in an enterprise.
Przejrzystość i legitymizacja działań jako składowa społecznie odpowiedzialnego zarządzania w organizacjach publicznych
(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010) Baran, Grzegorz
For some time we can observe the increasing popularity of corporate social responsibility (CSR) as the direction dominant over the classical economic model first in the United States, and then also in many countries of the European Union. A necessary element of effective implementation of CSR in public organizations are their transparency and legitimacy. This article aims to formulate the problem of the role of public organizations responsibility for the transparency of activities undertaken in the context of the pursuit of such a transformation of public management that these organizations have become much more socially responsible. For the wording of the problem is much broader argument that says that deficits in social responsibility in public organizations do not arise only because of people, but above all because the wrong management structure. Management in public organizations may not be a simple reflection of that known from the commercial sector.
Wpływ zarządzania zapasami na wartość przedsiębiorstwa
(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010) Ciepielowska-Sroka, Małgorzata
The article presents the core of the reserve management. Taking important decisions we have to take into account the optimal level of reserves. The aim of reserve management is to formulate a policy leading to optimal investment in reserves.
The concept of creating and operating the early recognition system
(Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2011) Bąk, Janusz
Operating in a turbulent environment requires – both from academicians and practitioners - to seek, and perfect tools for an information support of the strategic management process. The information support is believed to limit uncertainty in decision making situations through better understanding their context. An answer to the needs of contemporary organizations, and at the same time an area of necessary scientific enquiry is information support of their strategic management, and the concept of early recognition. In the following article, the concept of an early recognition system has been presented in its important three research aspects : functional, processual, and structural. Moreover, empirical study results have been offered verifying the relationships among selected elements which make up the theorized model of an early recognition system.
Identification and Interpretation of the Importance of Customer Service Satisfaction Factors
(Wyższa Szkoła Biznesu - National-Louis University, 2012) Stach, Przemysław; Staliński, Piotr; Stawicka, Monika
Customer satisfaction is shaped by their experience over the whole supplier - customer relation cycle, i.e., throughout a pre-transactional, transactional and post-transactional phase, respectively. Customer service is the process that unites all three phases. Therefore planning efficient customer service should be based on the priorities which customers value most in the process and which have the strongest impact on their satisfaction. The literature and practice indicate at least two ways which allow one to establish customer-perceived significance of market offerings’ attributes. However, each way leads to a different customer’s reality and supports different managerial decisions. Understanding of those alternative ways enables decision-makers to take more appropriate steps and consequently achieve higher levels of customer satisfaction. In this article, we attempt to uncover the implications of alternative procedures to identify customer perceived importance of market offering aspects: stated importance and derived importance. We verify our claims using the data from an exploratory study of personal insulin pumps users.
Barriers to the early recognition of changes in an organization’s environment
(Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2013) Bąk, Janusz
Operating in a turbulent environment requires seeking and perfecting tools for information support of the strategic management process. The key activity in this area is to recognize and interpret weak signals and undertake adequate actions which will lead to the strengthening of the strategic position. However, in this process a number of barriers appear, which arise from the dysfunction of the organizational system and thus limiting its ability for early recognition of changes in the environment. In the following article, the author attempts to identify barriers arising in the organizational system on an individual, group and organizational level and their conditionings, as well as to indicate the framework directions of actions enabling improved effectiveness in the functioning of the system.
The Principles of Implementing Early Recognition Systems in an Organization
(Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2014) Bąk, Janusz; Baran, Grzegorz
In the context of the turbulent environment, contemporary organizations have to work out and implement tools enabling them to handle the turbulence, and primarily, to avoid negative consequences of these processes. The tools are related, among others, to obtaining and providing managers, sufficiently in advance, with adequate management information on the environment. Early Recognition Systems (ERS) are a response to such conditions of the organization functioning and the challenge in respect of information support for decision-making processes. Unfortunately, they are mainly of informalized character, dispersed on various levels and in various functional areas of organizations, and very often based on unconscious, habitual actions, and, in consequence, their advancement and effectiveness are low. Based on the main characteristics of early recognition systems, the article presents the framework procedure of systemic solutions in the area of early recognition, which is supposed to enable formally organized activities within this scope.

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